Last Revised:January 15, 2020
Privacy and Your Information
CPU Review’s business brings technology to businesses, consumers, and society in a way that makes amazing experiences possible but doesn’t come at the expense of your privacy. We believe in innovation and performance that supports your privacy rights and in technology designed with those rights in mind.
This Privacy Notice describes how we use your personal information and respect your privacy rights.
In particular, this Privacy Notice explains how our products, services and, technologies use your personal information. It applies to our use of personal information across our websites, products, online services, software, apps, tools, and other services and functionality we provide, both online and offline (collectively referred to as “CPU Review® Services”), unless a separate, or supplementary, privacy notice is offered.
What Kinds of Information Do We Collect?
CPU Review collects information as part of its business operations, to provide services, to respond to requests and offer customer support, to fulfill legal and contractual obligations and to build its innovative products. You provide some of this data directly, such as when you order an CPU Review product, contact customer support, or register for an CPU Review event or publication. We also collect information through your interaction with CPU Review® Services and our website, for example, using embedded product technologies and cookies. We also obtain data from third parties.
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We obtain information through partners, vendors, suppliers and other third parties. The parties from whom we obtain information are typically corporate enterprises (although some may also be educational or public enterprises) and they may be located in any of the locations in which we do business. These enterprises largely fall into the following categories: Advertising and marketing companies, data set and information vendors, public database providers, social media platforms, partners, providers of products or services, hosts or vendors at events or trade shows, research partners, enterprises that deploy the CPU Review® Services or third party offerings that include CPU Review® Services. We take steps to confirm that information we receive from these third parties has been collected with your consent or that these parties are otherwise legally permitted to disclose your personal information to us. We might also obtain information through a partner, or co-create datasets with a partner, as part of our business operations. This kind of data is used for work like improving algorithms and data models, product testing and improvement, enhancing existing products and developing new capabilities and features. In some cases we combine personal information about individuals that we receive from multiple sources, including directly collected from you or through your use of the CPU Review® Services.
How We Use Information
We use information that we collect for lawful purposes associated with the growth, maintenance and management of our business while also respecting your privacy. These uses include our internal operations and administration, communicating with you and fulfilling your requests for the CPU Review® Services, for advertising and marketing, to monitor and maintain functionality and security of CPU Review® Services and to improve, develop, enhance and otherwise provide the CPU Review® Services.
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We use contact information to send messages; to ship products and process payments; to respond to customer service requests; to provide alerts such as security updates or changes in our policies or about subscriptions that are ending; and to send marketing or informational materials like newsletters or white papers, in accordance with your communication preferences. We occasionally conduct surveys, offer contests or sweepstakes or do focused research or studies which may require you to voluntarily share personal information in order to participate. These activities typically have additional notices that provide more information about the use of your personal information and to which you may be asked to consent. Some CPU Review® Services may allow you to send messages to a “friend” or other contacts you provide or to “like” or post on social media. For information about managing the use of your contact data and to manage subscriptions and promotional communications, please visit the Your Choices & Rights section of this Notice.
The CPU Review® Services may use information to provide software updates and reports and to check that they are working properly. Update functions may automatically check your system to see whether files need to be refreshed, updated, or modernized in order to provide you with the up to date security, versions, features, options and controls associated with your systems or devices. We rely on information to analyze performance and improve and maintain CPU Review® Services.
We may use your device’s physical location, combined with information about what advertisements you viewed and other information we collect, to enable us to provide personalized content and to study the effectiveness of advertising and marketing campaigns. You may choose whether to allow or deny uses or sharing of your device’s location by changing your device settings, but if you choose to deny such uses or sharing, we may not be able to provide you with certain personalized CPU Review® Services and content.
How We Share Information
We work through our affiliates to provide some of the CPU Review Services. We also work with authorized suppliers and business partners. When we share your personal information with these companies, we put in place appropriate measures to limit the use of your information only for legal and authorized purposes that are consistent with this Privacy Notice, as well as appropriate confidentiality and security measures. For example, we rely on affiliates and partners, such as our resellers, to complete a purchase transaction or provide CPU Review Services, such as support, that you have requested.
We also share information with third parties for advertising and marketing; when required by law or to respond to legal process; to protect our customers; to protect lives; to maintain the security of CPU Review Services; and to protect our legal rights.
Our authorized vendors and suppliers may require personal information to provide services we have contracted for, such as product delivery, website hosting, data analysis, IT services, auditing, payment processing or customer service. We use a wide variety of software and tools at CPU Review and we process personal information using these tools as a regular course of business. Our contracts with suppliers and vendors include provisions to protect your information and limit its use.
We also share non-personally identifiable information, such as anonymized or aggregated information, with suppliers for purposes such as analysis, identifying trends in the areas of our products and to help research and develop new CPU Review® Services.
We occasionally have relationships with third parties that are not suppliers or vendors but are working with us to offer certain opportunities such as sweepstakes, contests, and similar promotions, to enable joint products or research studies, or to facilitate services like message boards, blogs or other shared platforms. In these cases, additional terms or privacy notices may be provided. For third parties or uses not described in this Notice, we share your information only with a lawful basis to do so.
We share your information with our third party company partners to prepare and deliver advertising and marketing content, to provide content services and to enable them to provide you with more personalized ads and to study the effectiveness of our campaigns.
In particular, we use third-party companies to communicate regarding goods and services that may be of interest to you, in accordance with your preferences. You may receive this content by a variety of means such as email, phone or when you access and use the CPU Review® Services and other websites. Content may be based on information obtained, for example, through prior purchases or transactions, through your device’s physical location, through information about what advertisements and content you have viewed, or through cookies and similar technologies relating to your access to and use of the CPU Review® Services and other websites. Please read our CPU Review Cookies and Similar Technologies Notice for more information. You can choose whether to allow or deny uses and/or sharing of your device’s location by changing your device settings, but if you choose to deny such uses or sharing, our partners may not be able to provide you with the applicable personalized CPU Review® Services and content.
CPU Review does not share your personal information with non-affiliated third parties for their own advertising or marketing use without your permission.
For information about how to decline our advertising and marketing, please see the section entitled "Your Choices & Rights" below.
We may disclose personal information as part of a contemplated or actual corporate transaction such as a reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).
Research and Study: We may disclose personal information to collaboration partners to conduct research to improve our technology, or the use of our technology, in various fields of study and to identify new uses or design new products.
We may disclose personal information to collaboration partners to conduct research to improve our technology, or the use of our technology, in various fields of study and to identify new uses or design new products.
CPU Review respects your rights in how your personal information is used and shared. You may request access or corrections to your personal data and make choices about the kinds of marketing materials you receive (or choose not to receive marketing from CPU Review at all). If you are in Europe, you may have additional rights under the GDPR. Additional choices and rights may be available to you depending on which CPU Review® Services you use.
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If you would like to correct or update your personal information, or to request access to or deletion of your personal information, you may contact us by visiting the specific product or service website or by using the contact details provided under the “How to Contact Us” section below. If you request a change to or deletion of your personal information, please note that we may still need to retain certain information for recordkeeping purposes, and/or to complete any transactions that you began prior to requesting such change or deletion (e.g., when you make a purchase or enter a promotion, you may not be able to change or delete the personal information provided until after the completion of such purchase or promotion). Some of your information may also remain within our systems and other records where necessary for compliance with applicable law.
At your request and where the law requires us to do so, we will confirm what personal information we hold about you. You may also have a legal right to obtain a copy of your personal information. You can make such a request by making a written request in one of the ways described in the “How to Contact Us” section below. We may charge a processing fee for this service where permitted by law and we will require evidence of your identity before fulfilling your request.
Other Privacy Related Information
Below you will find additional information you may find important such as how we communicate changes to this notice, our data retention practices, international compliance, working with minors’ personal information and information security.
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The CPU Review® Services are designed to provide reasonable and appropriate administrative, technical and organizational security measures to protect your personal information against risks such as temporary or permanent loss, destruction, and unauthorized or unlawful access, alteration, use or disclosure. We require our suppliers and vendors to apply similar protections when they access or use personal information that we share with them. Users of CPU Review® Services must also do their part in protecting the data, systems, networks, and service they are utilizing. No technology, data transmission or system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that your password to any CPU Review account has been compromised), please immediately notify us by contacting us using the instructions in the “How to Contact Us” section below.
We comply with the Children’s Online Privacy Protection Act in the United States, and similar laws around the world, where applicable to CPU Review Services. We do not knowingly collect personal information from minors without proper consent from a parent or legal guardian. If you believe that we may have collected personal information from a minor without the requisite consent, please let us know using the methods described in the “How to Contact Us” section below and we will investigate and promptly address the issue. For these purposes, we define a "minor" to mean an individual who is under the age of majority in the territory in which they are resident.
Minors, or their legal guardians, may change or revoke the consent choices previously made or request access to or removal of any personal information that they have provided or posted to CPU Review sites by contacting us using the information in the “How to Contact Us” section of this Notice. Within thirty days of such a request (unless another period is provided by law) CPU Review will anonymize, or remove from public view such content unless legally required to retain such content or information.
We retain personal information for the period necessary to: Provide requested CPU Review® Services, as needed to comply with legal obligations (e.g. maintaining opt-out lists to fulfill advertising and marketing choices or to comply mandatory record retention or legal hold requirements), as agreed in an individual consent, to resolve disputes, and to otherwise fulfill the purposes, rights and obligations outlined in this Privacy Notice. Retention periods can vary significantly based on the type of information and how it is used and our retention periods are based on criteria that include legally mandated retention periods, pending or potential litigation, our intellectual property or ownership rights, contract requirements, operational directives or needs, and historical archiving. When personal information is removed from our systems, it will be deleted or destroyed using appropriate security protocols so that it cannot be reconstructed or read.
This Privacy Notice does not address, and we are not responsible for, the policies and practices of third parties or other organizations that are not operating on CPU Review’s behalf, including policies and practices related to privacy and security, data collection, processing, use, storage, and disclosure. This includes: (a) any third party operating any site or service to which the CPU Review® Services link – the inclusion of a link on the CPU Review® Services does not imply endorsement of the linked site or service by us or by our affiliates; or (b) any app developer, app provider, social media platform provider, operating system provider, wireless service provider or device manufacturer (such as Facebook, Apple, Google, Microsoft, LinkedIn, etc.) - including any personal information you disclose to other organizations through or in connection with the CPU Review® Services or our corporate Social Media Pages.
We may change this Privacy Notice from time to time so it accurately reflects our practices, the CPU Review® Services and legal requirements. The “Last Revised” section at the top of this Notice states when this Privacy Notice was last amended and we update this date each time a revision is posted. Any changes to this Privacy Notice will become effective when we post the revised Privacy Notice on the CPU Review® Services. You should check back regularly to stay informed of our privacy practices.
If any change to our Privacy Notice materially affects the use of your personal information, we use reasonable efforts to notify you in advance, such as by sending an email or posting a prominent notice of the changes on our website, and give you a reasonable period of time to object to any changes. In some cases, objecting to changes may affect the availability or functionality of the CPU Review® Services available to you. We will treat your continued use of the CPU Review® Services after the effective date of any updated Privacy Notice as your acceptance of the changes we have made. However, we will seek your affirmative consent to any material changes in our use of your personal information as described in an updated Privacy Notice if and where this is required by applicable data protection laws.
We encourage you to periodically review this Privacy Notice to stay informed about how we collect, use, and share personal information.
How to Contact Us
If you have questions or concerns about CPU Review’s privacy practices or to exercise any of your rights and choices as described in this notice, you can select the appropriate link below:
You may also contact CPU-Review by postal mail at the addresses below. Please include your contact information and a detailed description of your privacy request or privacy concern.
CPU review Privacy Office – US Headquarters
South Los Angeles, CA USA